10-week comprehensive program with portfolio development
Business Content Writing
Duration
10 weeks
Available seats
9
Published
2026/04
Interest level
577 views
$1,150 CAD
10-week comprehensive program with portfolio development
What this program includes
Week 1-3: Case Studies and Client Stories
- Interviewing clients to extract compelling narratives
- Structuring case studies with problem, solution, results framework
- Writing results sections that are specific but not exaggerated
- Getting approval from legal and marketing teams
Week 4-6: White Papers and Reports
- Researching industry trends and data sources
- Creating executive summaries that work independently
- Balancing depth with readability in long-form content
- Designing visual elements that support text
Week 7-9: Thought Leadership Articles
- Identifying topics that demonstrate expertise
- Writing in executive voice while maintaining authenticity
- SEO considerations for business content
- Distribution strategies for maximum reach
Week 10: Client Communication
- Interpreting vague or conflicting briefs
- Managing revision requests diplomatically
- Pricing projects and estimating timelines
- Building long-term client relationships
Businesses hire writers to create content that educates customers, establishes authority, and supports sales efforts. This work requires understanding both business objectives and what makes content valuable to readers.
You learn to write case studies that demonstrate results without sounding like advertisements. The program covers white papers, executive summaries, and industry reports that position companies as knowledgeable resources.
Writing That Serves Multiple Purposes
Good business content works for readers and for the company commissioning it. You practice creating articles that answer genuine questions while subtly highlighting specific products or approaches.
Instructor Lena Torberg has written content for technology firms, financial services, and healthcare companies for nineteen years. She teaches you to translate technical jargon into accessible language and structure information for busy executives.
Client Management Skills
Business writing involves working with stakeholders who have different priorities and timelines. You learn to gather requirements, manage revision rounds, and deliver content that meets both editorial and business standards.
The course includes real client briefs and approval processes. You create a portfolio of business writing samples demonstrating your ability to handle different formats and industries professionally.
344
Participants interested
9
Spots remaining
577
Total program views
Ready to start learning?
Enrollment opens once available seats are confirmed. Register your interest to receive updates when registration begins.
Important pricing details
Includes templates and client communication frameworks
Program start
2026/04
Time commitment
10 weeks